Google Ads vs Meta Ads: Where Should a Small Business Spend First?
Search ads capture demand; social ads create it. How to decide where your first marketing rupee should go — with simple budgets…
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Digital Marketing
Performance Marketing
Performance Marketing — full-funnel paid growth with tracking, landing pages and weekly optimisation
Full-funnel paid growth with tracking, landing pages and weekly optimisation.
- Goal-first strategy
- Full-funnel tracking
- Honest monthly reports
- Your accounts, your data
Get a Performance Marketing quote Reply within 1 business day
The problem
Many businesses pay for marketing but can't tell which rupee brings customers. Reports are full of impressions and rankings, while the phone stays quiet.
Full-funnel paid growth with tracking, landing pages and weekly optimisation.
At Pansofic Solutions, Performance Marketing starts with your business goal — more enquiries, faster operations or a new revenue stream — and works backwards to the right design and technology. You get a fixed scope, a clear timeline and one team accountable from planning to launch and beyond.
What's included in our Performance Marketing
- SEO, GMB & Organic Growth
- Social Media Marketing
- Google Ads & Paid Campaigns
- Content & Email Marketing
- Analytics, CRO & Performance Marketing
- Weekly progress updates and a dedicated project manager
- Full ownership of code, designs and data
Who is Performance Marketing for?
Startups validating an idea, MSMEs replacing outdated tools and established companies scaling up. If you are not sure whether Performance Marketing is right for you, book a free consultation — we'll tell you honestly.
Why it matters
Monthlyreports tied to leads and sales, not vanity metrics
No lock-inad accounts and data stay in your name
Month 1tracking, audit and quick wins
What We Offer
What we offer
Pick one or combine them — every option is planned around your goal.
Features
What makes our Performance Marketing different
Goal-first strategy
We start from the leads and sales you need, then pick channels.
Full-funnel tracking
GA4, call and form tracking so every rupee is measured.
Honest monthly reports
Leads, cost per lead and next steps — not vanity metrics.
Your accounts, your data
Ad, analytics and profile access always stays in your name.
Senior specialists
Your campaigns are run by experienced people, not interns.
Decision Guide
Do you need this — or something else?
A quick decision guide. Still unsure? We'll tell you honestly on a free call.
If you…ChooseWhy
People already search for your service SEO + Google AdsCapture existing demand
You serve customers in specific areas Local SEOWin the Google Maps pack
Your product is visual or impulse-driven Meta Ads + socialCreate demand and retarget
Traffic is fine but leads are low Analytics & CROFix the leaks first
Our Process
How it works
A clear, step-by-step process with a timeline — no surprises.
- 01Understand
Discovery call and goals, users and competitors mapped.
Month 1 - 02Plan
Scope, sitemap or feature list, timeline and fixed price agreed.
Month 1 - 03Build
Design and development in sprints with weekly demos.
Month 1–3 - 04Test
Speed, security, device and real-user testing.
Ongoing - 05Launch & Grow
Go live, train your team, then measure and improve.
Month 3+
Packages
Performance Marketing pricing
SEO, local SEO, Google Ads, Meta Ads and social media — reported in leads, not jargon.
| Our SEO PackagesChoose the plan that fits your stage. All plans can be customised. | StarterSmall websites Starts from₹15,000/month | ProGrowing businesses Starts from₹25,000/month | BusinessCompetitive markets Starts from₹40,000/month | Most chosenEnterpriseLarge websites Starts from₹60,000/month | PremiumMulti-location brands Starts from₹80,000/month | GoldNational reach Starts from₹1,00,000/month |
|---|---|---|---|---|---|---|
| Inclusions per month | ||||||
| Content pieces | 6 | 10 | 15 | 20 | 25 | 30 |
| Quality backlinks | 30 | 40 | 50 | 60 | 70 | 100 |
| Target keywords | Up to 15 | Up to 25 | Up to 40 | Up to 60 | Up to 80 | Up to 120 |
| On-page SEO inclusions | ||||||
| Keyword research | ||||||
| Content strategy creation | ||||||
| Competitor analysis | Up to 2 | Up to 3 | Up to 4 | Up to 5 | Up to 7 | Up to 10 |
| Meta title & description optimisation | ||||||
| Image ALT text optimisation | ||||||
| Heading tags & hierarchy optimisation | ||||||
| Internal linking | ||||||
| Schema markup | ||||||
| Technical SEO | ||||||
| Google Search Console setup | ||||||
| Bing Webmaster setup | ||||||
| Google Analytics 4 & GTM | ||||||
| Core Web Vitals fixes | ||||||
| XML sitemap & robots.txt | ||||||
| Local & AI search | ||||||
| Google Business Profile optimisation | ||||||
| Citations / directory listings | 10 | 20 | 30 | 40 | 50 | 70 |
| AI search (GEO) optimisation | ||||||
| Reporting | ||||||
| Monthly report & call | ||||||
| Dedicated SEO manager | ||||||
| Get Started | Get Started | Get Started | Get Started | Get Started | Get Started | |
Swipe to compare plans
| Local SEO PackagesChoose the plan that fits your stage. All plans can be customised. | BasicSingle location Starts from₹9,999/month | PopularProUp to 3 locations Starts from₹15,999/month |
|---|---|---|
| Profile & page management | ||
| GBP posts & offers | 2 / week | 4 / week |
| Image geo-tagging | 10–15 / month | 25 / month |
| Citations | 20 / month | 25 / month |
| Product / service additions | As per target keyword | As per target keyword |
| NAP consistency audit | ||
| Review response management | ||
| Target keywords | Up to 25 | Up to 50 |
| Monthly reporting | 1 / month | 2 / month |
| Get Started | Get Started | |
Swipe to compare plans
| Google Ads ManagementChoose the plan that fits your stage. All plans can be customised. | StarterAd spend up to ₹50k Starts from₹12,000/month | PopularGrowthAd spend up to ₹2L Starts from₹20,000/month | ScaleAd spend above ₹2L Custom quote |
|---|---|---|---|
| Campaign management | |||
| Campaigns managed | Up to 3 | Up to 8 | Unlimited |
| Search & Performance Max | |||
| YouTube & Display | |||
| Landing page recommendations | |||
| Conversion tracking (GA4/GTM) | |||
| A/B ad copy testing | |||
| Weekly optimisation | |||
| Management fee | Fixed | Fixed | 10% of spend |
| Reporting | Monthly | Fortnightly | Weekly |
| Get Started | Get Started | Get Custom Quote | |
Swipe to compare plans
| Facebook & Instagram AdsChoose the plan that fits your stage. All plans can be customised. | StarterAd spend up to ₹50k Starts from₹10,000/month | PopularGrowthAd spend up to ₹2L Starts from₹18,000/month | ScaleAd spend above ₹2L Custom quote |
|---|---|---|---|
| Campaign management | |||
| Ad creatives per month | 6 | 12 | 20 |
| Lead forms & WhatsApp ads | |||
| Retargeting audiences | |||
| Meta Pixel & Conversions API | |||
| Short video ads (Reels) | 2 | 4 | |
| Reporting | Monthly | Fortnightly | Weekly |
| Get Started | Get Started | Get Custom Quote | |
Swipe to compare plans
| Social Media ManagementChoose the plan that fits your stage. All plans can be customised. | Basic2 platforms Starts from₹9,999/month | PopularStandard3 platforms Starts from₹17,999/month | Premium4 platforms Starts from₹27,999/month |
|---|---|---|---|
| Content per month | |||
| Static posts | 12 | 16 | 24 |
| Reels / short videos | 2 | 4 | 8 |
| Stories | 8 | 12 | 20 |
| Content calendar | |||
| Community management | |||
| Monthly analytics report | |||
| Get Started | Get Started | Get Started | |
Swipe to compare plans
Monthly plans, billed in advance. Ad spend is paid directly to Google/Meta and is not included.
Benefits
What you get
More enquiries
Designed around the action you want customers to take.
Time back
Automate repetitive work so your team can focus.
Secure & reliable
Security, backups and monitoring as standard.
Measurable results
Analytics and reporting from day one.
Industries
Industries we deliver performance marketing for
We already know your industry's constraints — so your project starts from experience.
Why Pansofic
Why choose Pansofic for Performance Marketing
01Fixed price, no surprises
Itemised quote and GST invoice before we start.
02You own everything
Code, designs, domain and data — all yours.
03Fast and SEO-ready
Performance and search best practices built in.
04Support after launch
Included support plus flexible care plans.
Technologies We Use
Technologies we use
FAQs
Performance Marketing FAQs
Answers to the questions we hear most.
How much does a website cost?
A professional business website typically starts from ₹14,999 and a custom-designed or e-commerce site from ₹29,999, depending on pages and features. See our Web Development Packages or request a free quote for an exact price.
Do you provide a GST invoice?
Yes. Every package and quote is billed with a proper GST invoice.
What are your payment terms?
Typically 50% to start, 30% at design/development approval and 20% before launch. Monthly services (SEO, ads, maintenance) are billed in advance each month. We accept bank transfer, UPI and cards.
Are there any hidden costs?
No. Your quote lists everything included. Third-party costs such as domain, hosting, paid plugins, app-store fees or ad spend are shown separately and in advance.
How long does SEO take to show results?
Most businesses see meaningful movement in 3–4 months and strong results in 6–12 months, depending on competition and the current state of the website. Local SEO often shows results faster.
Do you guarantee first-page rankings?
No honest agency can guarantee rankings — Google controls them. We guarantee the work, transparent monthly reporting and a clear focus on leads and revenue.
Is ad spend included in your Google/Meta Ads fee?
No. Our fee covers strategy, setup, creatives and management. Ad spend is paid directly to Google or Meta from your account, so you keep full control.
Insights
Helpful reading
Let's talk
Ready to talk about your project?
Get a fixed quote within one business day — no obligation.
- Free consultation with a senior consultant
- Fixed price and timeline in writing
- NDA on request — your idea stays yours
