A slow website quietly loses customers. Visitors leave before your page loads, and Google ranks faster competitors above you. Core Web Vitals are how Google measures that experience.
The three Core Web Vitals
LCP — Largest Contentful Paint
How long the main content (usually the hero image or headline) takes to appear. Good: under 2.5 seconds.
INP — Interaction to Next Paint
How quickly the page responds when someone taps or clicks. Good: under 200 milliseconds.
CLS — Cumulative Layout Shift
How much the page jumps around while loading — the reason people tap the wrong button. Good: under 0.1.
Why it matters for your business
- Faster pages keep more visitors, especially on mobile data
- Core Web Vitals are part of Google's page experience signals
- Lower bounce rates make paid ads cheaper per lead
The fixes that make the biggest difference
Serve modern, right-sized images
Convert images to WebP, serve smaller versions to phones and lazy-load everything below the fold. This alone often halves page weight.
Reduce heavy scripts
Page builders, sliders, chat widgets and tracking tags all add JavaScript. Remove what you don't need and load the rest after the page appears.
Reserve space for images and embeds
Setting width and height on images and ads prevents layout shift.
Use good hosting and caching
A fast server with page caching and a CDN improves every metric at once.
Run your site through our free audit to see your speed, SEO and conversion issues in one report.
Frequently asked questions
How do I check my Core Web Vitals?
Use Google PageSpeed Insights or the Core Web Vitals report in Google Search Console, which shows real-user data for your pages.
Will a faster website increase sales?
Usually, yes. Faster pages reduce drop-offs and improve the return on every visitor you already attract.
